You’re at your kitchen bench on a Sunday night.
Your bronzing bottles are lined up beside your laptop, you’ve got a couple of competitor boxes pulled apart for “research”, and your Shopify tab is open while you keep refreshing it like the next step might magically appear.
You’ve nailed the formula. You’ve got the name. You’ve even got the label design mocked up.
But now comes the part that turns your product into a brand.
Packaging.
Not just something to put it in, but something that protects it, ships well, stacks cleanly, looks incredible on arrival, and feels like you the moment your customer opens it.
That’s where Clarke Murphy Print comes in.
We have created a Custom Packaging Checklist for you.
Your Brand Image
- Eco-Friendly?
- Luxury style?
- Simple & Practical?
- All of above 😊
Product and fit
- What are the exact product dimensions (and tolerances)?
- Do you need inserts, dividers, cushioning, or tamper evidence?
- Does the packaging protect against crushing, leaks, heat, or scuffing?
Your Sales channel
- Is it eCommerce, retail, wholesale, or multi-channel?
- Will it be displayed on shelf, hung, counter-stacked, or shipped only?
- Do you need shelf-ready packaging or a display unit?
Logistics and cost
- What are the size and weight implications for freight and postage?
- How many units fit per carton, and per pallet?
- Can structure reduce packing time?
- Does it store efficiently in a warehouse?
Brand experience
- What should unboxing feel like: luxury, playful, minimal, bold?
- Do you want discreet outer packaging?
- Are you aiming for a “shareable” unboxing moment?
Production and scale
- What’s your first run quantity, and what might it be in 6 to 12 months?
- Do you need flexibility for different SKUs, flavours, or shades?
- How quickly do you need to iterate prototypes and revisions?
Whether you’re launching your first bronzing product from a kitchen bench, or you’re a national brand shipping pallets at a time, the goal is the same.
Custom Packaging that looks incredible and works brilliantly.
If you’ve got a vision, we’d love to help you bring it to life. Contact us today!